Áine MacNeill presents at BMAF Annual Conference 2008

Áine MacNeill presented a paper on “The use of a social interaction-based model to enhance first year student elearning and retention – an exploratory study of BSc Marketing students”. She co-presented this paper with Gillian Armstrong and Una McMahon-Beattie, lecturers in the School of Marketing, Entrepreneurship + Strategy at the University of Ulster.